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BORDERLINE: ON TO SOMETHING GOOD
Desert View Homes, McMillin Homes and Pulte Homes gauge healthy home buying potential along the U.S./Mexico border, fueled by growing trade and population. They build communities in El Paso County, Texas, Las Cruces, N.M., and Imperial County, Calif., to tap into demand. Employees of U.S. border agencies, Mexican business owners and factory plant managers seek entry-level and move-up homes. A regional shopping center patronized by shoppers on both sides of the border benefits Pulte, now wrapping up sales at Legacy Ranch in El Centro. Expect demand to increase at border locations as builders find ways to match affordable product with the desire for home ownership across white-collar, blue-collar and agricultural employment segments...
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